I get it. You’ve invested money in Google ads (smart move!). And you see other people’s Google ads every time you browse the internet.
So how come you never see your own ad?
It’s a question we field from clients all the time. And there’s a simple answer.
But first, to put you at ease: don’t worry. There is nothing wrong if your Google ad is not showing your own personal search results.
In fact, this is often what you should expect.
We’ll cover Google ads and SEM (search engine marketing) in more detail below.
But first, we asked our resident ads expert Daniel Simmons to settle the question once and for all – why can’t you see your own Google Ads?
Google ads can be uses to create brand awareness, but they’re often best used to sell or promote products or services, generate website traffic, or get email list signups. When used in this way, they offer an easy-to-measure ROI, so you can understand how your ads money is working for you.
Ultimately, budget plays a big factor in whether or not you’ll see your own ad. But first, let’s explore the two types of Google Ads – search ads and display ads – because the type of ads you’re using can factor into if and when you’ll see your them personally.
Like the name suggests, Search Ads are ads that appear when someone does a google search. Say you’re a plumber in…