The page experience signals ranking update that Google hinted at last fall will be rolling out in the coming weeks, with the tech company combining its existing search signals with Core Web Vitals. In November, Google explained the reason for introducing page experience signals as part of Google Search ranking: “These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web.” The introduction of Core Web Vitals to the algorithm enhances Google’s commitment to giving users a great search experience, with content publishers rewarded for offering great user experiences (UX).
The Core Web Vitals that will be scored as good, needs improvement or poor to indicate the quality of UX consist of three specific areas:
Largest Contentful Paint (LCP): LCP measures how long it takes to render the “largest content element visible [ex. image or video] in the viewport, from when the user requests the URL,” with Google ranking only sites that take less than 2.5 seconds in the “good” category.
First Input Delay (FID): FID measures the time “a user first interacts with your page (when they clicked a link, tapped on a button and so on) to the time when the browser responds to that interaction.” This time measurement is particularly important…