Google admits its help documents aren’t always up to date and says it’s worthwhile doing your own research on recommended best practices.
This topic is discussed during the latest episode of Google’s SEO & Devs web series on YouTube, which is all about whether official help documents can be trusted.
Martin Splitt of Google’s Developer Relations team, and Michael King, founder and managing director of iPullRank, get together to talk about how Google’s documentation can lead developers to not trust SEO professionals.
SEOs provide recommendations to developers based on the information in Google’s official documents.
Google aims to keep those documents accurate and trustworthy, but the information sometimes lags behind what’s actually working in SEO, and what’s no longer relevant.
A specific example they addressed is a situation that came up in 2019, when Google revealed it stopped supporting rel=”next” and rel=”prev” years before telling the search community.
That meant SEOs were telling developers to use pieces of code that were no longer relevant to Google Search.
Rather than making an official announcement about it, Google simply removed the documentation related to rel=”next” and rel=”prev”.
It wasn’t until Google’s Search Advocate John Mueller received a question about it on Twitter that anyone from the company told the search community about this change.
Some SEO professionals and developers may have come to that conclusion on their own after…