A team at Google is today launching a new service called Qaya, which will allow creators to easily set up new web storefronts where they can sell their products and services directly to their audiences. The project is the latest to emerge from Google’s in-house project incubator, Area 120, which was recently a part of a broader reorganization at the company that elevated its status after many of its earlier projects exited to different parts of Google, including its Cloud, Search, Shopping and Commerce divisions.
The new project, Qaya, was co-founded by Nathaniel Naddaff-Hafrey, a founder-in-residence at Area 120 who previously worked on jobs marketplace Kormo aimed at the “next billion” internet users, specifically those in markets like India, Indonesia, and Bangladesh.
After hearing from dozens of creators about how difficult and time-consuming it is to build their digital businesses, he got the idea for Qaya, a service that would allow them to sell directly to fans. Several other members on the Qaya team are also creators, who bring with them their own experiences with existing creator tools. They understood from their own efforts and other creators they spoke to, there’s demand for a flexible, no-code product that could function as a one-stop-shop where creators can make money from their work and better connect with their audience.
Qaya’s solution allows creators to build personalized web storefronts featuring their products and services, and other…