Instagram and TikTok videos may start showing as Google organic search results soon. According to the news site The Information, the owner of the search engine would be negotiating with ByteDance (owner of TikTok) and Facebook (owner of Instagram) to index the format of short videos based on keyword searches.
Today, the most that the user can see in the results are the hashtags indexed by TikTok, but without direct access to the videos. In the case of Instagram, not even that is possible: the contents are restricted to the platform and you can only search by the person’s profile. Thus, to access the materials hosted on any of the social networks, you need to be directed to their system and select what you want to see — you may need to log in first.
Today, many content creators host their videos short videos on YouTube to be located in the search (Image: Screenshot/Canaltech) If audiovisual content from the two main short video platforms were to be indexed, this could cause an explosion of hits coming directly from Google search, which would generate more monetization for content creators. As for the search engine, the search results would be even more effective because they would include high content on the web.