Google VP of Merchant Shopping Matt Madrigal announced the company will add tools that lets users do more end-to-end shopping Google.
Google is redesigning its dominant search engine, and users may find that future results keep them on Google’s own properties for even longer.
At its second annual search event, called Search On, Google showed off its latest batch of advancements to search results. The company touted its artificial intelligence and the ability to answer more specific and complicated queries.
Executives said the new AI technology called Multitask Unified Model, or MUM, is 1,000 times more powerful than the BERT model powering Google Search. Pulling data from texts, images and videos, MUM can supposedly tell a user what’s needed for a specific hike on Mt. Fuji.
If searching for men’s sweatshirts, Google will show more results that include links to retailers, blogs and review videos from YouTube, said Matt Madrigal, Google’s vice president of merchant shopping. The site will also make recommendations and let users compare prices without clicking away, he said.
Madrigal gave the example of trying to find “the best hat for small heads” or “that awesome design on the base of a snowboard.”
While Google parent Alphabet has expanded well beyond online ads into cloud computing, driverless cars and other projects, search remains the lifeblood of the company. But as it gets bigger, the company also pays more to partner content sites.
In the most recent quarter, Google paid…