Google added documentation for a new feature called Translated Results. Translated Results is a feature that automatically translates web pages that are in a different language than the language of the user and then publish the title and snippet in the translated language.
This change is part of a suite of updates that are specific to India, although one of the languages appears to be Indonesian.
According to Google’s Announcement:
“When people across India access the web, not surprisingly, they prefer to find content in the languages they use in their daily lives.
However, the local language web ecosystem is still growing, and most information on the web is in English.
… today we are announcing a feature in Search that will give users the option to access web pages originally written in other languages, and see it in their preferred language.
This feature will now make high-quality web content available to local language users when they search, and they will still be able to view the page in its original source language if they prefer.
It is now available in five Indian languages including Hindi, Kannada, Tamil, Telugu, and Malayalam, with more to come.
It can be accessed on any mobile browser that supports Google Search.”
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Google has previously ranked content in other languages but Google did not translate the title and snippet. The previous behavior was to add a link to the translated content.
A new Google Search…