Most web browsers support autocomplete functionality that is triggered when users type in the browser’s address bar. Google Chrome is no exception to that: the browser may suggest URLs that are already open in tabs, may display hits from the browsing history, or search suggestions.
The first suggestion of autocomplete is reserved for matching URLs or searches, e.g. if you have this site article open, open a New Tab page in Chrome, and type ghacks, you may get the full URL displayed as the first suggestion in the browser.
Chrome won’t suggest the site as the default result if you type part of the title instead or if you type a non-root-domain part of the site. If you type technology, you may get this site as a result, but it will never be the default suggestion in the Chrome web browser.
Google is running an experiment currently that changes that. It elevates title and other queries so that they may be returned by the web browser as the first suggestion.
The following screenshot shows how this looks in Chrome if the experiment is enabled.
The typing of Firefox returned a matching URL as the first suggestion that does not have Firefox in the domain name.
Chrome users who want to give this a try need to enable an experimental flag to do so. Chrome Canary users get additional options on top of that at the time of writing.