Google said it will no longer display advertisements on YouTube videos and other content that promote inaccurate claims about climate change.
The decision, by the company’s ads team, means that it will no longer permit websites or YouTube creators to earn advertising money via Google for content that “contradicts well-established scientific consensus around the existence and causes of climate change.” And it will not allow ads that promote such views from appearing.
“In recent years, we’ve heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change,” the company said.
The policy applies to content that refers to climate change as a hoax or a scam, denies the long-term trend that the climate is warming, or denies that greenhouse gas emissions or human activity is contributing to climate change.
Google limits or restricts advertising alongside certain sensitive topics or events, such as firearms-related videos or content about a tragic event. This is the first time Google has added climate change denial to the list.
Facebook, Google’s main rival for digital advertising dollars, does not have an explicit policy outlawing advertisements denying climate change.
In addition to not wanting to be associated with climate change misinformation, ad agencies, in an echo of their shift away from the tobacco business decades earlier, have begun to…