That makes it a popular choice for those who are trying to be discreet while visiting certain types of websites likely to draw negative attention from their loved ones.
But that doesn’t mean users are invisible while browsing in this mode – each site visited will know about it, as will anyone tracking internet browsing history – for example schools and businesses.
The plaintiffs in the lawsuit claim they were tracked without their consent while using Chrome’s Incognito mode, saying “secret monitoring of web private browsing is highly offensive behaviour”.
At the time Google’s lawyers wrote it “makes clear that ‘Incognito’ does not mean ‘invisible’, and that the user’s activity during that session may be “visible to websites they visit, and any third-party analytics or ads services the visited websites use”.
The new version makes it clear that Chrome deletes browsing activity, search history and form data entered in the browser while using the mode.
And, while previously stating activity ‘might still be visible’, the new version is more explicit, saying:
Incognito does not make you invisible online:
The option to block third-party cookies in Incognito mode has also been removed from the landing page.
Given this revamp is still in testing, the final version that rolls out across all mobile and desktop devices using Chrome may change.