DuckDuckGo wants to put your digital privacy front and center.
DuckDuckGo; illustration by Stephen Shankland/CNET
If you’ve ever searched for a pair of shoes, only to have ads for those same shoes pop up on seemingly every site you visited for the next month, you’ve seen the obnoxious side of online tracking. Enter DuckDuckGo: a search engine that pledges not to track you and also keep your search activity anonymous.
There are other private browsers, such as Brave, that block trackers and third-party cookies monitoring your activity as you search the web. But DuckDuckGo — which has recently had a heavy advertising campaign — sees itself as a direct competitor to Google Search, complete with a mobile app and extensions for Chrome, Firefox, Safari and other browsers.
After major incidents like the Cambridge Analytica scandal, people have become more aware of how much personal information is available to tech companies and advertisers — and are opting out of being tracked when they can, as Apple’s iOS 14.5 allows you to do. While it doesn’t track users,…