Google has once again said that if you see significant changes in your Google search visibility it likely has nothing to do with how fast or slow your site is. John said in a hangout last Friday, “I would not assume that making a website from really slow to really fast would cause a significant rise in visibility.”
John answered this at the 9:17 mark into the video when he said “The Page Experience Update is generally quite a subtle update. It’s not something that would kind of or shouldn’t kind of make and very make or break a website.”
John added, “if you saw a significant drop in traffic from search I would not assume that it’s purely due to kind of you having a slower website.”
The person went on and on about it being speed but John double-downed on it and John said “So that’s kind of the one thing there I just want to kind of mention that ahead of time because it’s easy to sink a lot of time and money into making a faster website and sometimes there are bigger problems on a website than just speed.” In short, throwing a ton of money into speed changes explicitly for ranking improvements might not be worth the money.
The SEO then added that even Google’s rendering tools sometimes time out when accessing pages. But John said even then, it shouldn’t impact rankings that much. John said “If it’s even too slow to be tested [rendered in Google’s testing tool] that seems like something to fix just from a user point of view but again I think from a search point of…