Google My Business has become Google Business Profile. This will allow small businesses to better manage their profile and engage with their customers by bringing Google Search, Google Maps, and their respective apps directly from Google My Business apps.
The renaming is part of Google’s effort to differentiate small businesses with one location and those with multiple locations. This will make it easier for small business owners to manage their business on Google with a single listing. Google My Business is going to be renamed Business Profile Manager, which will be supporting larger businesses with multiple locations.
For small businesses, this couldn’t be simpler. By simply typing your business name in the Google Search or Google Maps box, you get the result as usual. However, you can now edit your business profile, reply to customer messages, launch promotions, and more. If that wasn’t convenient enough, you can claim and verify the ownership of your business.
Having multiple functionalities in one place means a much lower bar of entry into the Google ecosystem for small businesses. Once your profile is verified, you can edit the information of your business including the address, store hours, photos, and more.
According to Matt Madrigal, Vice President, GM, Merchants at Google, small businesses should manage their profile directly on Search or Maps. Madrigal goes on to say, in 2022 Google will be retiring Google My…