Google is reportedly in talks with ByteDance and Facebook to bring Instagram and TikTok videos to Google Search. The company aims to strike a deal with the social media platforms to index their short format videos on its search engine. If the deal goes through, you’ll be able to look up Instagram and TikTok videos on Google Search using popular keywords.
If you try to look up Instagram or TikTok videos on Google, you’ll only see reuploads of the videos posted on YouTube or another third-party platform. But Google aims to change that. According to The Information, executives from the search giant are currently negotiating a deal with ByteDance and Facebook to get the data they need to index and rank videos from TikTok and Instagram on Search.
In a statement on the matter, a Google spokesperson told The Information that the company is always looking for new ways to organize information. “We help sites make their content discoverable and benefit from being found on Google, and they can choose how or whether their content appears in Search,” the spokesperson added.
It’s worth noting that in December last year, Google started testing a new feature that showed TikTok and Instagram videos in a course in Google Search on mobile. The feature initially showed YouTube videos only, but it soon added videos from the other two platforms. The company is still testing the feature in several regions, and it might see a wider rollout if Google manages to strike a deal with…