Some of Australia’s most well-known digital publications are using funding from tech giants Google and Facebook to form their first industry body.
Crikey publisher Private Media, Mamamia, The Squiz and Junkee Media are among 20 publishers that are coming together to form what will be known as the Digital Publishers’ Alliance. The body will be led by Junkee’s co-founder Tim Duggan and will aim to boost visibility with advertisers, and give the publications a stronger voice on key industry issues.
“There are a lot of decisions being made right now that are going to affect future publishers over the next decade or so,” Mr Duggan said. “[Google and Facebook] are both supporting it with funding to help set it up as a really easy way to communicate to a large variety of publishers at the same time rather than having to kind of go individually to 20 or 40 different publishers to talk to about issues.”
Tim Duggan, head of the Digital Publishing Alliance
Other members of the DPA include Future Women, Broadsheet Media, LADbible Group and Solstice Media, publisher of The New Daily, who will pay annual membership fees. Google’s News Initiative has already provided funding, while The Facebook Journalism Project is finalising its contribution. Mr Duggan assured the tech giants will have no say over the directive of the industry body and its priorities.
“There are no strings attached to the funding and that was really important for the Digital Publishing Alliance,” he…