The Safari browser app is seen on an Apple iPhone on October 1, 2018. Apple has demanded that Google … [+] pay 9 billion USD to keep the Google search page the default search engine on Apple iPhones. (Photo by Jaap Arriens/NurPhoto via Getty Images)
NurPhoto via Getty Images
The race between Google and Microsoft for placement of their search engines as defaults within Apple’s iOS and macOS continues to heat up.
Google has drastically increased its payment to Apple for placement as the default search engine on Safari in iOS and macOS, according to a note from Bernstein analyst Toni Sacconaghi. The note was first published by Philip Elmer-DeWitt at Apple 3.0.
Not only is Google the default search engine for the Safari browser on both platforms, but also on Spotlight searches on Mac and Siri search results.
Sacconaghi estimates that Google could be paying nearly $15 billion in 2021 for default placement. This is an increase over the roughly $10 billion Google paid last year for the exclusivity. That is a huge increase from the $3 billion Google paid Apple in 2017 to be the default search engine on Safari.
Sacconaghi previously said Google is likely paying Apple larger sums to ensure that Microsoft doesn’t outbid it. The sum is significant enough, however, to amount for about 9% of Apple’s gross profits.
Safari and Google Chrome browsers icons are seen displayed on phone screen in this illustration … [+]…