TAIPEI — Google is developing its own central processors for its notebook and tablet computers, the latest sign that major tech players see in-house chip development as key to their competitiveness.
The U.S. internet giant plans to roll out the CPUs for laptops and tablets, which run on the company’s Chrome operating system, in around 2023, three sources with knowledge of the matter told Nikkei Asia.
Google is also ramping up its efforts to build mobile processors for its Pixel smartphones and other devices after announcing it will use in-house processor chips for the first time in its upcoming Pixel 6 series, they said.
Google’s growing focus on developing its own chips comes as global rivals pursue a similar strategy to differentiate their offerings. Amazon, Facebook, Microsoft, Tesla, Baidu and Alibaba Group Holding are all racing to build their own semiconductors to power their cloud services and electronic products.
Google was particularly inspired by Apple’s success in developing its own key semiconductor components for iPhones as well as last year’s announcement that it would replace Intel CPUs with its own offerings for Mac computers and laptops, two people familiar with Google’s thinking told Nikkei Asia.
The new CPUs and the mobile processors that Google is developing are based on the chip blueprints of Arm, the Softbank-controlled U.K. chip company whose intellectual property is used in more than 90% of the world’s mobile devices.
Separately, the company has high…