SAN FRANCISCO, CA – MAY 28: Google senior vice president of product Sundar Pichai delivers the … [+] keynote address during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. The annual Google I/O conference runs through May 29. (Photo by Justin Sullivan/Getty Images)
A new report from The Information claims Google CEO Sundar Pichai is making the company’s connected TV business a “top priority,” as the company battles rivals Amazon and Roku.
As outlined in a recent, in-depth analysis on the connected TV business from reporters Jessica Toonkel and Sahil Patel, Google has increased the amount it is willing to pay TV manufacturers to install its software on connected devices. The Information reports Google is willing to pay manufacturers from $10 to $15 per unit, compared to Roku’s $7 to $8 per unit fee.
Google’s push was successful enough to capture the business of Chinese TV manufacturer TCL. TCL, which is best known for its partnership with Roku, said it would start making TVs that feature Google’s OS. (TCL is also making private label TVs for Amazon in a manufacturing partnership.)
The interface of Google TV is unveiled during the Google Launch Night In virtual event seen on a … [+] laptop computer in Tiskilwa, Illinois, U.S., on Wednesday, Sept. 30, 2020. Alphabet’s Google will launch a pair of new Pixel phones with 5G: the Pixel 5, its new flagship model, and…