Cuemath, an online math-course provider backed by Google parent Alphabet Inc., is making much of its content free for a year to fend off rivals in India’s competitive edtech market and help fight inequalities in learning.
Its premium curriculum, which normally costs $299 a year, will be free for subscribers who invite two new users. The basic curriculum, with limited access to learning materials, will remain free of charge. The company also offers programs consisting of live sessions with tutors, starting at $16 a class.
Cuemath is up against dozens of startups—including giant Byju’s—that offer online learning modules and classes to students around the world. The industry is growing at a breakneck speed, buoyed by the coronavirus pandemic, and Indian providers are looking to capitalise on the hurdles faced by Chinese contenders whose expansion is being curtailed by their local regulators.
“We want to help boost math basics in the vast majority of the world’s children who’ve had a loss of learning during Covid-19,” Manan Khurma, Cuemath’s founder and chief executive officer, said in a video interview. “From ancient times, India has been the land of math and what better than kids around the world learning math from an Indian startup?”
The Bengaluru-based startup, backed by Sequoia Capital and Alphabet’s CapitalG, focuses on a global math-learning market that’s estimated at $20 billion, Khurma said. Even with the free offering, Cuemath’s revenue…