Trusting tech giants Google and Facebook with personal information has become risky business with cases of user data being left vulnerable increasing with time — the most glaring example being the Cambridge Analytica scandal. However, doing without them is not an option for most people in their day-to-day lives.
As an alternative, the
Ethereum Foundation (EF) and the Ethereum Name Service (ENS) — two of the most important bodies fueling the development of the Ethereum blockchain — are looking to develop a ‘decentralised’ solution. Rather than using Google, Facebook or Apple accounts to sign into other services, they want to offer a ‘sign in with Ethereum’ alternative.
The Ethereum ecosystem already has tens of millions of monthly active wallet users signing with their cryptographic keys for financial transactions, community governance, and more.
Statement by Spruce
Simply put, giving information to tech giants and then using those same accounts for other apps is ‘centralised’. While it allows users to avoid passwords and…