Google Ads Performance Max campaigns are now available to everyone. Here’s what you need to know about driving more conversions with this new campaign type.
Performance Max campaigns are a new way for advertisers to buy and optimize ads across YouTube, Display, Search, Discover, Gmail and Google Maps.
This campaign type launched in beta last year as a compliment to keyword-based Google Search campaigns.
Following the success of the beta, Google is rolling out Performance Max campaigns to all advertisers worldwide.
Keep reading to learn more about how this campaign type works and how to get the most out of it.
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A Performance Max campaign allows businesses to buy and optimize ads across YouTube, Display, Search, Discover, Gmail and Google Maps.
Businesses utilizing this campaign type are able to promote themselves across all Google Ads inventory, leading to more customers and conversions.
Performance Max helps you achieve your goals in four main ways: