Despite the confusion, you may be surprised to learn just how many different industries could benefit from utilising a media monitoring service. Why? Because of the multiple ways it can help your business improve, of course!
Not only can media monitoring assist with reputation management but it can also help you understand your audience better — allowing you to improve customer service and boost brand awareness in the long term.
With this being said, which unexpected industries could benefit from utilising a media monitoring service?
Let’s find out:
As it goes with most things these days, the healthcare industry is becoming increasingly digital. From online consultations to an increase in wearable health tech — like fitbits — transformation in the healthcare industry is picking up speed.
With this increased digitisation comes more people talking about healthcare brands online, especially during the pandemic.
Healthcare brands can use monitoring services for reputation management. Consider if a consumer was looking for a new doctor, and they ventured online to browse the healthcare options at their disposal.
In this scenario, they would want to visit a reliable and trustworthy institution, so they would check out reviews or relevant news coverage. If a doctor has negative reviews, they may not view the individual’s service as the best fit.
For this reason, it is crucial that healthcare providers remain aware of how they are painted in the media,…