Taras Zaluzhnyi via Unsplash
SEO, or Search Engine Optimization, has become increasingly popular over the past few years among e-commerce businesses exploring new marketing efforts – primarily due to the inconsistency and unprofitability of modern-day paid advertising. This strategy seeks to help businesses rank higher in search engines (like Google) to increase both the quality and quantity of traffic to their website.
The problem with most advertising strategies is that as you scale a campaign up, your costs scale up too, and profitability inevitably dwindles. That’s not even taking into consideration the day-to-day volatility of these campaigns.
The key difference between these types of paid advertising campaigns and SEO is that your costs stay more or less the same while traffic and revenue scale up. This leads to profit margins you may have previously thought were unattainable for a specific business.
SEO takes into consideration user experience, relevancy, authority, and more to determine where exactly your website ranks in Google.
All of these things combine to make up what is known as the “Google Algorithm” – a piece of artificial intelligence that serves as the deciding factor in whether you gain an explosion in traffic from page 1 rankings, or your website gets buried to the depths of the SERPs.
The idea behind the algorithm is simple – the AI seeks to present the most relevant, high quality…