Luckily, media update’s Taylor Goodman is here to set things straight by busting any crisis communications myths that have been making the rounds.
Whether you’re wondering about the best way to prevent a crisis, or how to navigate the tricky waters of online reputation management, there is a plan of action to follow.
And, as it goes with most things, it’s best to have a plan in place than to be caught with your pants down. After all, 70% of respondents in a PWC global crisis survey said that their businesses have been negatively impacted by the crisis.
Without further ado, let’s get into dispelling five of the most common crisis communication myths:
Oscar Wilde once said, “The only thing worse than being talked about is not being talked about.” This quote is reminiscent of one of the most widespread myths about the public relations field — ‘all publicity is good publicity.’
This notion insinuates that whether people are saying nice things about your brand, or ripping it to shreds, at least they’re talking about it. But what this ideal fails to take into consideration is how damaging negative press can be to a brand’s image and their reputation.
These days, consumers are inundated with convenient purchasing options; if they don’t like your brand, or what it stands for, they are not shy to take their business elsewhere.
Speaking of voicing their opinion, social media magnifies any bad publicity and…