Does ORM spell the end of Devastating Online Attacks? RepSpert explain.

In an age where the Internet dictates everything from personal interactions through to business ventures, many feel the pressure to cultivate an impeccable online presence. The process of maintaining a clean digital identity can be fraught with unforeseeable road blocks, especially when removing unwanted content from the Internet which poses a plethora of problems. In an effort to combat unpredictability in the online space, we are experiencing an emergence of a new service: Online Reputation Management (ORM). 

Pictured: Ed Butcher and Ed Godfrey, founders of Online Reputation Management service, Repspert.

Ed Butcher and Ed Godfrey, have teamed up to create their own ORM offering. After experiencing the damage that undeserving negative online content can cause, the duo’s venture, Repspert, aims to eliminate negative online content ranging from reviews through to news articles and more. They have identified a unique need to provide ORM services for personal brands and organisations who have fallen victim to negative online coverage that has ultimately damaged countless reputations and bottom lines.

The founders sat down to answer some questions and shed light into the importance of Online Reputation Management in the current digital climate. 

Before we dive into the world of ORM and your work with Repspert, let’s talk about how you both met. 

EG: Of all places, we met in hotel quarantine in Darwin. We arrived on the same day. Both involved in…

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