Privacy is now a priority among browser makers, but they may not go as far as you’d like in fighting ubiquitous ad industry trackers on the web. Here’s how to increase your privacy settings to outsmart that online tracking.
Apple and Google are at war over the web, with Google aggressively pushing for an interactive web to compete with native apps and Apple slowing down — partly out of concern, new features will degrade security and be annoying to use. Privacy adds an extra dimension to the competition and to your browsing decision.
Problems such as: Facebook’s Cambridge Analytica scandal have put privacy protection on Silicon Valley’s priority list by showing how companies collect piles of data as you travel the Internet. Their goal? To build a richly detailed user profile so that you can become the target of more accurate, clickable and thus profitable advertisements.
Apple has made privacy a top priority in all of its products, including Safari. For startup Brave, privacy is a core goal, and Mozilla and Microsoft tout privacy as a way to differentiate their browsers from Google Chrome. It’s later on the game, but Chrome engineers are building a “privacy sandbox” despite Google’s reliance on ad revenue.
Other universal privacy-enhancing options include disabling your browser’s location-tracking and search engine autocomplete features, disabling password autofill, and regularly deleting your browsing history. If you want to take your privacy to the next…