“How do I handle this: My CEO talks too much online, and it is beginning to affect the organisation’s reputation.”
Over the past decade of consulting for business executives and organisations, one key recommendation I give is that there must be compulsory PR and Communications training for all staff. Many times, organisations take it for granted that employees automatically know what to say, when to say it and on what platforms to do so. But what happens when it is the CEO who is flouting the rules and HR policies?
How does one manage a situation where the CEO’s activities online are bringing negative attention and causing reputational damage to the organisation? What do you do when your boss essentially ‘does not know how to talk?’
First, let’s address something that is prevalent towards the end of each year: reputational crises.
For reasons not very far from over-exuberance, hubris, pride and just plain excitement (or sadness) about how the year has played out – people say a lot of things they may not have been free to say at any other period within the year. As we near the end of Q4 each year, things like “I don’t want to take this into the new year, so let me speak my mind…” “We are in a good place financially so a little ‘unpopular opinion’ will not hurt us too much…” become more prevalent online.
What that leads to is crisis for an organisation or an executive who may be ill-prepared to articulate a response to an…