The current trends with social media have set it crucial to have an active and engaging online presence.
For anyone who is working towards progress in their career, it’s important to give their brand an ideal online reputation where potential employers can access the desired narrative of they are as an employee.
It’s recommended to leverage LinkedIn to capture the attention of employers who are hiring. When people are checking you out in a professional capacity, they might skip Google and go directly to LinkedIn. After all, it’s the place where professionals tell their stories.
“Making the first digital impression centres on knowing your audience overall,” says Arlette Uwase a student at African Leadership University.
She says elements like attention span, interests, and preferred platform are very essential. Once you have gathered all this information, you then work on a storyline that addresses them plus, considering the said information to be in alignment with your brand’s message or values.
LinkedIn is well supplied with profile features where you can introduce yourself and tell your story in a rich and engaging way. The three elements of your profile that are key to producing a fascinating first impression are your headline, headshot and about.
Your “about” is the part that can show whether you are both credible and likeable. For most professionals, it will be the most influential version of their biography. It is often…