With 70,000 searches every second, Google Search is the most used search engine globally. As it controls 90% of the global search engine market, organizations are looking at the best ways they can use AI and Search Engine Optimization (SEO) tools to appear on the top page of searches.
As SEO tools help businesses prioritize what users want, implementing AI to help improve search results is now being considered by more organizations. For eCommerce and retail operations, the insights resulting from customer search on their apps or websites can ensure not only that their products are available, but can also help improve the personalized shopping experience for customers.
However, search abandonment is a costly industry-wide issue industries are facing today. Similar to cart abandonment, customers have a low tolerance for bad search results, especially on retail websites. This not only impacts sales but also brand loyalty.
Amazon uses a combination of AI, computer vision, and data pulled from multiple sensors to ensure customers are only charged for the stuff they pick up in their stores. Cameras are used to track items as they’re taken from shelves. However, when it comes to online retail, its a different scenario.
According to research conducted by The Harris Poll and commissioned by Google Cloud, the amount of money lost to online retailers because the search function or search box did not provide consumers with…