In the days when prize fighting was a major sport, the bigger they are the harder they fall was a common expression in the fight game. The idiom may have originated during an interview in 1902, when Robert “Bob” Fitzsimmons was asked about his fight against James J. Jeffries, the much heavier champion. Today, the expression is used in many ways. An example is the criticism NBCUniversal and its partners, or sponsors, are taking for televising the Winter Olympics in Beijing, China, early next month.
For more than a year, some lawmakers, as well as nonprofits, have attacked NBCUniversal, urging it to either restrict televising the games or not show them at all. At issue is the totalitarian regime using using the games as a propaganda vehicle.
In addition, some critics argue Beijing’s censors will block NBCUniversal should it want to report about China’s political and human rights abuses.
At a time when reputation and purpose are priorities for companies, it’s a wonder why organizations are sponsoring the games or advertising during them.
“Corporate sponsors appear indifferent to labor and human rights related to China in general and the Beijing Olympics in particular, [which] is a real risk to their corporate reputations,” Bennett Freeman, a former State Department official and a steering committee member of the Coalition to End Forced Labour in the Uyghur Region, told Politico.
Freeman adds, “To the extent that perception…