Creating a good reputation requires careful effort, sometimes taking months or even years to establish. On the other hand, a business’s reputation can also be demolished in an instant, and it’s a long road to rebuilding.
The best offense for your reputation is a good defense. Being proactive in shaping consumer perceptions and responding to events that could damage your reputation is critical to your success.
What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.
Table of Contents:
What Does Reputation Mean?
Let’s start with the basics: what is reputation?
In general terms, reputation is the collective beliefs or opinions people share about something. It could be a movie, a painting, or the state of the world.
Reputation management is often both a goal and a component of CSR strategies.
What Does Business Reputation Mean?
The reputation definitionbusiness leaders need to know is roughly the same: it’s the widespread opinion someone has of your company as a whole. This opinion tends to skew black or white: a company is either reputable or not, for example.
For the sake of…