Your reputation as a real estate professional isn’t just built by word-of-mouth anymore. Potential clients are often checking you out online before they even get in touch with you. If you want to boost your online reputation, follow these five tips.
1. Monitor your online presence. A general Google search can be a decent way to keep tabs on your name and your business online, but it’s time-consuming and bypasses social media sites. An easier way to do this is to set up Google Alerts, a tool that sends emails to the user when it finds new results that match the user’s search term. This way you can keep tabs on what people are saying about you online.
2. Share your expertise in online channels. You don’t have to wait for a PR expert to help you tell your story. You can self-publish your ideas on the internet and build a name for yourself in the specific areas of your expertise. Writing thoughtful and well-informed blog posts helps demonstrate your authority and your intimate knowledge of the real estate market.
3. Use social media to your advantage. The National Association of REALTORS® reports that 89% of real estate professionals are using social media—so it’s something you should prioritize. Don’t feel like you can leverage all social media networks successfully? Just choose one to start with. You don’t have to know everything about social media marketing to start making an impact in this area of your online reputation. Find someone who does a…