Attracting and retaining patients is and always will be one of the top struggles for medical practices, which is why marketing is a must for doctors. However, knowing where to devote your time and effort can be daunting, so it’s important to focus on the most effective marketing strategies for medical practices.
Luckily for you, we’ve got a list of the five best marketing strategies that will help drive new patients to your practice.
Some medical practices live or die by referrals and patient reviews, so they are a vital part of marketing for medical practices.
In fact, according to a 2020 Software Advice survey of patients*, almost three quarters (71%) of surveyed patients use online reviews as the very first step to finding a new doctor, so your online reputation is often the first impression you make on potential patients.
For more information about the importance of patient reviews and how patients use reviews when finding a doctor, read the full report: How Patients Use Online Reviews.
Physicians interested in improving their online presence should consider taking the following steps: