You most likely arrived at this article from the Google search engine, or you are on the Chrome browser, which uses the Google search engine by default. Such is the dominating power of Alphabet Inc, the parent company of Google, that most people do not even know that there are alternatives to the Google search engine.
Most Android devices come preinstalled with apps and services from Google like Gmail, Chrome etc. just to name a few. Very few people get to experience other products like the DuckDuckGo search engine or the Edge browser from Microsoft. This in turn directly contributes to the overwhelming dominance of Google in the Android ecosystem.
Google’s dominance does not end in the Android world, as the company also pays billions of dollars each year to Apple so that Apple’s browser, Safari, can come preinstalled with the Google search engine as the default search option.
However, The Australian Competition and Consumer Commission (ACCC) has laid out plans to reduce Google’s dominance in the search engine business by making the tech giant install a “choice screen” on smartphones so that users can pick another search engine if they want.
The Australian regulator also wants to limit Google’s ability to pay Apple Inc to have its search engine installed as the default option on the smartphone maker’s devices.
This move by Australia would align with the European Union’s regulations, enacted three years ago, which forced Google…