As Spotify Becomes The Top Dog In Podcast Directories, Google Lags Behind

BRAZIL – 2019/09/11: In this photo illustration the Google Podcasts logo is seen displayed on a … [+] smartphone. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)

SOPA Images/LightRocket via Getty Images

Recent data from Buzzsprout shows Spotify is the new king of podcast directories. 

A little more than third (31.7%) of all podcast listeners used Spotify to access their favorite shows, accounting for nearly 25 million downloads in August 2021. 

Behind Spotify is Apple Podcasts, the default podcasting app on all iOS devices. Apple captured 21.1 million downloads for August 2021, with 26.9% market share. 

Google Podcasts lagged behind the competition, with a 2.9% share of downloads, roughly 2.2 million. It is worth noting that Google Podcasts is pre-installed on many Android devices, and is even suggested as a default podcast listening app. 

Not far behind Google Podcasts is Castbox, a directory that also produces its own podcasts, with 2,258,895 downloads. There is only a 32,176 difference in downloads between Google Podcasts and Castbox. 

Renee Wang, chief executive officer of Castbox, stands for a portrait following a Bloomberg … [+] Television interview at the Rise conference in Hong Kong, China, on Tuesday, July 9, 2019. The conference runs through July 11. Photographer: Anthony Kwan/Bloomberg

© 2019 Bloomberg Finance LP

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