Local search marketing company, Chatmeter, released its latest report on the top 10 restaurant brands by online reputation and local brand visibility. The company’s analysis combs through thousands of reviews, listings and rankings from the past year and found that QSRs, Arby’s and Chick-fil-A topped the list, according to a news release.
Additionally, in the realm of off- and online customer experience, the key performance indicators that multi-location brands should be using to determine the effectiveness of their local SEO and reputation management strategies, include:
The report digs deeper into customer reviews by taking a look at the sentiment around new or expanded experiences implemented as a result of COVID-19. Chatmeter found that experiences like “outdoor seating” and “curbside pickup” earned more positive feedback from customers than experiences that involved delivery or phones. The company said this shows the importance of brands continuously monitoring and analyzing reviews for customer experience insight.
“The pandemic has put restaurant brands through a lot the past…