Google has done everything it can to drive the disliked Accelerated Mobile Pages (AMP) project, which promises faster pages on mobile, but it ends up complicating the lives of both web developers and users. Did. Five years after displaying AMP lightning bolts next to search results to show the speed of search results, Google stopped making this distinction between AMP and regular search pages.
Changes are slowly being rolled out as part of Google Latest changes For the page ranking of that search engine. In April, Google will not force web developers to create AMP pages to rank higher in searches so that news carousels previously reserved exclusively for AMP sites will display regular websites. I announced that. Google doesn’t really fully emphasize AMP — you won’t find a lightning bolt icon anywhere in the future, neither in search nor in Google News, where it played a big role. Here, Google states, “We are expanding the use of non-AMP content to enhance the core experience of news.google.com and the Google News app.”
left: Old screenshot showing the AMP logo. right: AMP no longer appears in search results.
Overall, this change is quite late. No one really loves the AMP website. AMP may have helped some small publications create a better mobile experience, but AMP sites have many limitations and are far inferior to HTML sites. For example, you can’t easily copy and share the actual URL from an AMP site. You also cannot embed interactive votes or forms….