Amazon wants to improve its search bar capabilities as part of a broader push to become a better “discovery” shopping site, according to internal documents reviewed by Business Insider.
The company recently tested a number of new features, including product images and links to Prime products that show up within the search bar as an autocomplete recommendation.
Amazon projects all of the search improvements this year to contribute potentially up to $8.8 billion in indirect sales, up from last year’s $3.8 billion, according to one of the documents.
“For the next 3 years, we will make many more generational improvements to Amazon search, including transforming the search page to a shopping page, and building mission awareness to all of our features,” Amazon’s VP of search Srikanth Thirumalai wrote in an email earlier this year.
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Amazon wants to boost its search bar capabilities as part of an effort to turn its shopping site into a better “discovery” channel.
Internal documents reviewed by Business Insider show the company’s plans…