Amazon Plans to Improve Search to Become Better Discovery Site

• Amazon wants to improve its search bar capabilities as part of a broader push to become a better “discovery” shopping site, according to internal documents reviewed by Business Insider.
• The company recently tested a number of new features, including product images and links to Prime products that show up within the search bar as an autocomplete recommendation.
• Amazon projects all of the search improvements this year to contribute potentially up to $8.8 billion in indirect sales, up from last year’s $3.8 billion, according to one of the documents.
• “For the next 3 years, we will make many more generational improvements to Amazon search, including transforming the search page to a shopping page, and building mission awareness to all of our features,” Amazon’s VP of search Srikanth Thirumalai wrote in an email earlier this year.
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Amazon wants to boost its search bar capabilities as part of an effort to turn its shopping site into a better “discovery” channel.

Internal documents reviewed by Business Insider show the company’s plans…

Read more at www.businessinsider.com