RJ Pierce, Tech Times
19 September 2021, 10:09 am
Amazon is doing something to the Google search results page, and it’s easy to see it with your own eyes.
(Photo : MARCO BERTORELLO/AFP via Getty Images)
This picture shows Amazon’s logo on the company’s premises in Brandizzo, near Turin, March 22, 2021.
Just go to Google right now, and type the name of any product you can think of, say, “toothpaste.” You’ll see in the search results a lot of listings for popular brands such as Colgate or Sensodyne. And if you look a bit closer, you’ll see that those listings are tagged as “sponsored.”
That’s because Amazon has been pushing more and more ads to the top of search engine results pages (SERPs) recently, according to CNBC. And they’re making so much money out of that, because being promoted at the top of the page comes with a very hefty price tag.
Some users are even saying that these Amazon ads are almost dominating the results pages, it’s actually tough to find anything organic within the first couple of pages.
Advertising expert Jason Goldberg from the firm Publicis said that there’s so few organic results on the page because of Amazon ads, meaning the only way to get to the top is to buy your place on it.
Amazon has always put up ads on the topmost spots of search…