Big Tech giants and their adversaries are both trying to enlist a powerful constituency in their battle over looming antitrust legislation: small businesses.
Why it matters: Small businesses can have outsize sway with Washington lawmakers, and the fight for their support will shape the fate of Congress’ crusade to limit tech power.
What’s happening: The package of House bills under consideration, and companion legislation in the Senate, would prohibit the major tech platforms from unfairly favoring their own products and create barriers to new acquisitions.
Amazon has warned third-party sellers that the legislation could jeopardize its ability to host third-party sellers on its platform completely.
Meanwhile, Google has been notifying its small business customers that the legislation could make it harder for users to find business listings in Google Search or Maps results, and hurt the effectiveness of digital marketing.
Connected Commerce Council, a small business group that receives funding from Amazon and Google, coordinated virtual meetings last month between business owners and over a dozen lawmaker offices…