6 Best Practices to Swear by When Marketing a New E-Commerce Store

Every ecommerce store, new or old, big or small, has one goal, to increase conversions and sales. But not all ecommerce stores are successful in achieving this objective.

According to multiple sources including HuffPost and Forbes, 90% of ecommerce startups fail within 120 days. One of the top reasons why ecommerce businesses fail is poor online marketing leading to a lack of online search visibility.

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This summarizes the significance of marketing your ecommerce store the right way. If you want to be a part of that 10% cohort that runs a profitable ecommerce business, read through and implement the tactics shared below.

1. Invest in Search Engine Marketing (SEM)

Search engine marketing involves SEO and paid advertising. By investing in SEM, you are optimizing your store for Google’s algorithms and securing a top spot on the SERPs. SEM plays a critical role in the ecommerce industry as it helps marketers shape and control their brand’s narrative and online reputation.

If a prospect wants to assess whether or not a brand is reputable, they’ll search online. So, the links and content that appear on the first page of Google when your name is searched help people gauge your reputation. Simply put, if you want to improve your online reputation, it’s critical to prioritize search marketing.

Focus on these core areas to boost your ranking and reputation.

a. Keywords

Search engine optimization begins with keyword research. Look for the relevant keywords in your niche…

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