Google is always trying to make search results more useful and relevant to its users.
Just take a look at the Page Experience update that introduced core web vitals as ranking signals. Now, if your content isn’t fantastic as well as easy to use, it’s going to slip down the ranks.
It’s enough to drive any SEO pro insane.
Stop chasing algorithm updates and trying to discern hidden meaning in Google’s announcements. (They don’t want you doing that anyway.)
Focus on producing good content that’s easy to access instead.
Make sure your readers E-A-T only the best.
E-A-T stands for Expertise, Authority, and Trustworthiness.
It’s the guiding star of Google’s search evaluator guidelines and the three things they look for in every single piece of content or webpage that exists.
But with around 7.5 million blog posts alone published every day, they don’t have time to look at each piece of content that goes out. Instead, they rely on – yes – algorithms that look at an array of metrics and characteristics of your content.
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We don’t know what those are specifically, but we do know what Google wants to see in our content. (Hint: it’s the same thing our readers want to see.)
Are you giving readers the best content to E-A-T?
Here are five things you should do right now to make sure that you are.
Area: Authority, Trustworthiness
The admonishment to cite…