48% OF UK BUSINESSES IMPACTED BY FAKE REVIEWS AND NEGATIVE SOCIAL MEDIA POSTS IN THE LAST YEAR

– A new report has found that 48% of UK businesses felt an impact on their company’s reputation and sales in the last year due to negative content about their brand online

– 39% of companies are being affected by fake online reviews and 71% believe negative social media is the most damaging content to their company reputation

A new report published today (26th May) by the UK’s leading online reputation management consultancy, Igniyte, has highlighted the damaging impact that fake customer reviews and negative social media posts have had on UK businesses in the last year.

The report which surveyed 500 UK business owners, and managers who make strategy or marketing decisions, shows the damaging effect that negative online content is having on UK business’s reputation, specifically fake online reviews, and critical social media comments. The report also analyses the way businesses currently handle negative online content about their brand.

The new research found that 48% of UK businesses felt an impact on their company’s reputation and sales in the last year due to negative content about their brand online.

39% of businesses say that they have been directly affected by fake reviews on platforms such as Google, Trustpilot, Trip Advisor, Reevoo and Reviews.co.uk in the last year.

A staggering 68% of businesses are now worried about fake reviews and 84% of managers say online reviews are critical to the financial and reputational…

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