With more and more customers turning to Google and other search engines to find a salon for their next appointment, taking control of and improving your online reputation is critical to future growth.
A powerful online reputation helps to attract clients to your salon and book more appointments. But what can you do to enhance your online presence and build a revenue-generating reputation?
Focusing on these four strategies is a crucial first step. And while they may seem complicated and time-consuming, salon and spa software can simplify them through powerful, built-in marketing features – such as Meevo 2’s Online Presence Management platform.
1) Control Business Information on Listing Sites
Inaccurate business information on listing sites such as Google and Yelp can confuse guests and even cause your business to not appear in search results.
That’s why it’s critically important to ensure your salon’s business information is accurate across all online listing sites. This includes business hours, address, phone number, business name, and website.
Interested to see a sneak-peak of how your business data is displayed online? Try out our Business Listing Scan to check the health of your salon’s online information and see if there are listing sites you need to update!
2) Manage and Respond to Client Reviews
When potential clients search online for a salon, one of the first things they’ll look for are reviews from other customers. These can be Google reviews,…