Reputation management is essential for any brand. Your company’s future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help brands of any size control their reputations.
Here is a list of tools to manage your brand’s reputation. There are tools to monitor and manage conversations, discover what prospects want, counter negative reviews, automate feedback, and more. Several of these tools are free or offer freemium plans.
Mention identifies every time your brand is mentioned on the web. Analyze how your brand is perceived online to strengthen your strategy and manage your reputation. Automate alerts, and monitor over 1 billion sources online. Price: Monitor one keyword for free. Premium plans start at $29 per month.
Social Mention is a social media search and analysis platform that aggregates user-generated content into a single stream. Track and measure in real-time what people are saying about you, your company, your product, or any topic. Social Mention monitors 100-plus social media properties directly, including Twitter, Facebook, FriendFeed, YouTube, Digg, and Google. Price: Free.
Google Alerts provides email updates of the latest relevant Google results based on queries. Provide a search query, along with query filters. Monitor your brand presence, and keep current on competitors or an entire industry. Price: Free.