Article
Virtual Production: A Revolution in Video Production and Storytelling

Virtual Production: A Revolution in Video Production and Storytelling

Advances in real-time rendering and display technologies can help storytellers in every industry



 

Since the dawn of cinema, viewers have enjoyed being transported to other worlds through the use of hand-painted mattes and elegant green screens. But these technologies have limitations in terms of the illusions they can create. Recent advances in game engines, real-time rendering, and LED panel technology give us new options, allowing us to put performers into environments, both real and imagined. The result is a new approach to visualization. Hardie Tankersley of Silverdraft Supercomputing shares the possibilities not only for video production, but for anyone who has a story to tell.

About the speaker

Hardie Tankersley is the vice president of Visualization Technologies at Silverdraft Supercomputing, where he develops high-performance computing solutions for photorealistic real-time 3D visualization solutions. He previously worked as a senior VP for Digital Products & Innovation at Fox, and as a director of products for Yahoo! Entertainment. He is a graduate of the University of Notre Dame.

Related learning

Ready to learn more about visualization? Check out this related content:

How Customers Are Transforming Their Workflows in AEC and Film & Television

From using virtual production technology on The Mandalorian to building a digital twin for Wellington City for public engagement, discover how real-time technology is opening the door to a new world of creative opportunities. This session explores how Datasmith is connecting the dots with Forge, Revit, 3ds Max, Navisworks, and Maya to reimagine workflows and accelerate the production of interactive content.

Content Collides with Experience

Learn how architectural and real estate-driven CGI and animation are driving development in the emerging space of digital experience. This 30-minute industry talk connects the emerging ideas from the M&E industry to architectural visualization, and shares predictions for where the industry is headed.

Tips and Tricks for Efficient Real-Time 3D Content Production

Take a deep dive into producing compelling real-time content in 3ds Max and walk through an end-to-end content production process with optimizations that you can use in your own work.

 

Share Article